![]() ![]() It has become the icon for a bold and energetic professional watch. The new TAG Formula 1 watch has become more innovative and creative. After a break of four years, the TAG Heuer Formula 1 collection was bought back in 2004 with a brand new design, technologies and marketing positioning. The decision was made because the low-cost TAG Heuer F1 watches did not fit well with the plans of LVMH for taking the brand to the high-end market. In spite of the success of the TAG F1 watch in the market, The LVMH management team, which owned the TAG brand, decided to stop its production. ![]() Two years after the 1998 updates, in the year 2000, the TAG Heuer Formula 1 collection was discontinued. It was refined with more modern looks and had a changed triangular pointing hand for both the time hands as well as Chronograph hands. The new version used the same case design but it featured dials in different styles. It was an upgraded version of the TAG Heuer Chronograph model. One of the special features of this generation is that for the dials manufactured between 1991 - 1995, there would be a “1/10th” marking on the dial under the Tag Heuer logo at 9 o’clock.įurther, in 1998, the brand released again a new TAG Heuer Formula 1 series. It remained the classical dial and featured an upgraded chronograph movement ETA 251.262 1/10th chronograph. In 1991, the updated generation of TAG Heuer Formula 1 chronograph was introduced. The early TAG Heuer F1 chronograph watches were equipped with an unusual date display on the 6 o’clock marker, elapsed minutes at 3 o’clock and Chrono. It was powered by a complicated mechanical quartz movement innovated by Ronda. The first chronograph of TAG Heuer Formula 1 reference 470.513 was released in 1989. The early models were powered by quartz movements: either a Harley Ronda SA 705 movement or the ESA 965.312 movement, while the latter ones housed the ETA 955.412/ 955.414 movement. The Fibreglass F1 models were manufactured until 1994 and they are still considered as one of the signature models of TAG Heuer Formula 1 collection. On the dial, Mercedes-style hands were used on its Diver series. The vibrant coloured case featured matching plastic straps that could be adjusted in size. It was available with variations of two sizes - 28 mm and 34 mm, and several bright color options. The case of the model was constructed using a mixture of stainless steel with the Fibreglass coating in the inner case. The first TAG Formula 1 watches were designed by Eddy Burgener. ![]() Let's take a deeper look at its early to later models. The TAG Heuer Formula 1 collection has brought an enormous amount of success to the brand. To carry on with their automotive connection and tradition, the new TAG Heuer company named their new watch the TAG Heuer Formula 1. Since the 1970s, Heuer has been working with Williams F1 and then McLaren f1. The name of Autavia collection means “AUTomotive + AVIAtion” while the Tag Heuer Carrera was named after the Carrera Panamericana and the Tag Heuer Monaco was named after the Monaco Grand Prix. This packaging had effectively attracted the buyers.Īs the pioneer of motorsports watches, Heuer created their mainstay collections with the names related to auto racing. Although it was not pocket-friendly like the Swatch the Tag Heuer Formula 1 watch made use of similar ideological elements including synthetic case, bright colors, inexpensive quartz movements and basic techniques. ![]() Inspired by the success of the Swatch watch, TAG Heuer released the Tag Formula 1 collection as a sort of slightly upmarket alternative. The funky, colourful plastic watch with a quartz movement gained massive success in the market. In 1983, when many Swiss manufacturers were facing crises, two major Swiss companies merged together and created a new quartz watch called Swatch. Quartz watches were essentially much cheaper, more reliable and more accurate. In the 1970s, the Swiss luxury watch industry was drastically flipped after Seiko introduced its first quartz movements. ![]()
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